Social Media & Online Marketing
Email Marketing
E-mail Marketing remains the King of all digital marketing techniques.
What is the first thing you do when you get to work? You check your e-mails.
People are so closely connected with their e-mails. There is no better way to reach your target market. Putting the information you want your customers to see right in front of them seems like an easy task but it this types of marketing requires skill and know-how.
Building your Mailing list contacts can be timely so the best time to start is now.
Landing Pages are designed to grab e-mail addresses from people who are interested in your product/service. Using your social media tools to send people to your sign up page is the easiest way to get regular sign up.
To enable fast sign ups, run a competition - but, most people who sign up just to win something will probably unsubscribe from your newsletter the first or second time they receive it.
You've got Mail
The Perks of E-mail marketing...
- Directly communicating with customers
- Inexpensive
- Reaching potential clients
- Building strong relationships
- Create Multi Channel campaigns
- Identify your Target market by age, sex and location
- Control your marketing budget
- Create original content professionally
- Direct call to action buttons (make sales)
- Drive traffic to your website
And the list goes on. Utilize the full potential of client reach by implementing E-mail marketing as soon as you possibly can. Start with what you have and build from there. If you are unsure of how to begin, let a professional like me, help you with your first campaign and if you are feeling confident, do the second one yourself. Building a solid mailing list takes about six months, distinguishing the VIP members from the non responsive ones.
Offer something of Value to your E-mail contacts
Most importantly, you need to offer value to your subscribers. Nobody wants to receive updates about your business if they are not interested in your service/product. Keep potential customers engaged by offering them something in return, should they ever purchase. Here are some examples:
Get 10% off your first purchase when you sign up to our mailing list
Free entries into our competitions
Be the first to receive information on discounted deals
Exclusive discounts to our subscribers
Do not and I mean DO NOT spam your contacts.
Start with sending an e-mail once a month and build from there.